Aileen is a 2nd year MBA at Wharton, where she is deeply plugged into the startup scene. She co-founded Joy Of, a direct-to-consumer, caffeinated mouthwash company (@getjoyof). Before being an entrepreneur, she has worked in several high-profile startups. She was the 4th employee at Cardash, a YC '17S automobile concierge service company. She also worked in Kuaishou, a Tencent-backed $15bn video platform in China. Before joining Uber as a PM, she was a TMT associate in Deutsche Bank Investment Banking Division in Hong Kong. Being a beauty and personal care snob, she believes shopping is good for the soul. You can reach Aileen at aileen@thestartu.com

Fullscreen Acquires Reelio: Keys to Reelio’s Success

Fullscreen Acquires Reelio: The Secret Sauce Behind Reelio’s Success Earlier this month, Fullscreen acquired marketing startup Reelio. The platform collects data of video creators and connects them with influencers to reach their followers and target audiences. The robust technology behind the platform is adding transparency, efficiency and effectiveness to the traditional digital marketing industry.  I…